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Author Profile
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Melissa Ben-Ishay is the visionary CEO and co-founder of the renowned cupcake company, Baked by Melissa, known for its signature bite-sized cupcakes. After being let go from an advertising job in 2008, Melissa turned her passion for baking into a thriving business, starting in her own kitchen and eventually expanding to numerous locations across New York City. Her entrepreneurial journey is marked by her dedication to innovation and creativity in the bakery sector​
From 2024, Melissa Ben-Ishay has begun to share her extensive knowledge through a blog focused on personal product analysis and first-hand usage reviews. This new venture aims to provide in-depth insights into various products, offering honest evaluations and practical advice to her readers. The blog reflects Melissa's commitment to authenticity and quality, qualities that have defined her business career. Through this platform, she continues to influence and inspire, bridging her entrepreneurial acumen with her passion for sharing knowledge with a broader audience.
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